Best for
clean website sections, UI blocks, and brand-led content
Why it works
The palette combines a usable background, a visible accent, and a darker anchor for structure.
Accessibility
11.1:1 contrast
Strong enough for body text, UI labels, and dense layouts.
Background
#F8F8F8
Text
#003D4D
Primary CTA
#0088CC
Use #0088CC for the main action and keep secondary buttons neutral.
Text pairing
Readable section title
Use this pairing for cards, feature lists, and content blocks.
10.2:1 contrast
A #EEEEEE surface with #003D4D text works well for cards, blog blocks, and pricing sections.
Section usage
Hero, navbar, cards, footer.
Hero
Keep the background calm and let the CTA carry the strongest color.
Navbar
Use the darkest shade for navigation and the accent for the active state.
Cards
Cards stay readable when the accent is limited to icons, tags, or buttons.
Footer
A quieter support shade gives the page a softer ending than the hero.